New Item Spotlight
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EDMOND'S HONOR
This is the latest entrant from Pronghorn, and this one they are not just incubating and backing but have developed internally and outright own. Leading the brand is Master Distiller and former Glenfiddich Brand Ambassador, Tracie Franklin, who dove headfirst into the world of whiskey after tending bar while following her first dream of acting. This project was inspired by one of her favorite bourbon notes- vanilla. Edmond’s Honor represents the story of Edmond Albius, a master botanist who was born an orphan and enslaved on a small island off Madagascar, but during an apprenticeship at 12 years old, discovered how to pollinate vanilla- and hence, we have Madagascar vanilla. This is NOT a flavored whiskey, but rather infused with the essence of vanilla for a subtle note.
POR OSOS
From out of a bear cave, two friends emerged. Using cutting-edge technology and all-natural ingredients, Bert Kreischer And Tom Segura crafted the smoothest vodka on earth, where every pour is a toast to camaraderie, an exceptional drinking experience, and unforgettable moments. Grab a bottle, have a laugh, and make friends!
JULIET
A long-awaited contemporary wine “bag in a box.” Only the box is cylindrical. And portable with a handle. And pretty. This is the kind of product that may be able to get Gen Z and young millennials into wine, though it appeals to anyone who wants a wine that lasts 3-4 weeks once opened AND makes a great host gift. Juliet comes in 5 core skus, all grown and produced in the Central Valley of California: Chardonnay, Sauvignon Blanc, Cabernet, Pinot Noir and Rose.
ENSUENO
Our newest, awesome, additive free tequila (Additive Free Alliance certified.) This brand just launched this summer in New York and Georgia and is already becoming a back bar staple. With a label that is not only beautiful but composed of the most appealing shades of blue, this juice stands apart from the others due to time rested in a barrel. Why is that different? Because the one sku they currently have is a blanco. Each batch sits a little longer in the same casks as the previous batches, adding a complexity that doesn’t come through in most other blancos.
MILAM & GREENE
The brainchild of renowned whiskey expert and blender, Heather Greene. Sourced from around the county and blended in Texas, these small batch American whiskeys range in style, including a single barrel straight whiskey, a rye, bottled in bond and a VERY small batch straight bourbon.
KNOBEL
Knobel comes to us from Mike Rowe, host of Dirty Jobs, narrator of Deadliest Catch and producer of a docuseries called How Booze Built America…which we of course appreciate. A native of Baltimore, Mike took this experience and created a Tennessee whiskey, which has found a following with the millions of fans that may not be as loud and prominent as those following more A-list celebrities. Mike is, however, one of those celebrities who will make videos, make direct phone calls to retailers and come to market for visits and signings- and then some. As his roots are in the mid- Atlantic, we are sure to benefit from this genuine engagement.
ROOTS
Every liquid is natural and made with local ingredients, so we decided to start with one sweet. These are great is cocktails for a little twist on the traditional.
MADRE TEQUILA
Madre Tequila is an additive-free tequila blanco, made in the spirit of what was once called ‘Vino de Mezcal de Tequila’. Drawing on lessons learned from making Madre Mezcal, Madre Tequila is produced in the goal of emphasizing the natural agave flavor within the spirit.
XXI Martinis
Every liquid is natural and made with local ingredients, so we decided to start with one sweet. These are great is cocktails for a little twist on the traditional.
BUZZKILL
BUZZKILL is a non-alc wine that loads up on multiple trends at once, putting de-alcoholized wines in 250ml cans. This month we launch with the three skus: Sauvingon Blanc, Cabernet and a Sparkling version.
DAYTRIP STRAWBERRY AMARO
Every liquid is natural and made with local ingredients, so we decided to start with one sweet. These are great is cocktails for a little twist on the traditional.
FLAMINGO RIVIERA MANGO CHILI
Every liquid is natural and made with local ingredients, so we decided to start with one bitter. These are great is cocktails for a little twist on the traditional.
SUPASAWA
The bartender’s answer to natural, clear and clarified sour mix! Instead of spending $20+ plus hours of squeeze time on 40 limes, encourage your accounts to pick up a bottle of Supasawa (pronounced Super-sour.) Supasawa is the equivalent of those 40 limes in a 700ml bottle and requires no “washing” to make it clear!
MARTINGALE
A cognac for scotch drinkers that sits on the upper shelf with the XOs, Hardy’s and Cordon Bleu’s of the book. The founder is a 4th generation family member of the famed Thomas family, who has been providing liquid to all the familiar cognac brands for over a century, and as the former CFO of Pernod Ricard, knows his way around this industry.
WEBER RANCH
From the creators and team behind Patron, Weber Ranch is a vodka with agave as the base product. You heard right.. trust us, it’s very good and super smooth- and yes, tastes like vodka. It sips and mixes like a typical vodka, but also like a blanco tequila, ie it makes both an excellent martini AND margarita. This is a 100% blue weber agave vodka.
BUBL SHOTS
Unlike anything you’ve seen before! Made with groundbreaking technology, Bubl is a cocktail shot in it’s own right, but also a topper to any martini or mixed drink that need an extra somethin somethin. Available in 3 flavors at launch, Cosmopolitan, Lemon Drop and Sex on the Beach
SMOOTH WATER
The follow up release from Philly’s Kiki Distillery after SMOOTH TEA, Smooth Water aims to knock Mom Water off of its stacks before it even fully covers the state. This one is local, simpler and tastes better- and is already receiving placements at HQ and a huge focus from key accounts in the southern part of the state. I encourage everyone to check this one out, it’s what Gen Z wants to drink all day on the beach in the summer, and whenever it’s hot out!
BALUARTE
Baluarte claims the spot of “#1 Duty Free Tequila at all major/ international airports in Mexico.” It is a clean, simple tequila presenting in blanco, reposado and anjeo expressions, and maintains a great value price for the quality.
VAQUETON
From the same supplier of Baluarte tequila. Each bottle comes with a little faux moustache for the bartender! The blanco and repo are line priced.
CROSSFIRE HURRICANE
Please welcome Mick, Keith, and Ron from the Rolling Stones into the ABG family! A new rum inspired by the 2012 documentary of the same name…and the “weather conditions” under which Keith claims to be born. The liquid drinks more like a whiskey to sip or use in Manhattans, Old Fashioneds or their signature “Two Licks” cocktail!
QUINTALIZA
Quintaliza is the first reposado tequila aged in coffee barrels – so double barrel aged, as it ages traditionally while the cold brew soaks into the oak, before the tequila replaces the coffee and sits for a few more months. Quintaliza is additive free, made by famed master distiller Iliana Partida, and is getting a ton of press from mainstream media and influencers alike. It’s a great on-premise sipping tequila- and makes a mean espresso martini- so all should embrace it!